Our CREATIVE Process

Our discovery phase is about helping us understand your business, we bring the creative and technical knowledge to the table, but we need to know about your marketplace, your competition and the challenges you face as a business. The knowledge we gain and understand about your business will be used in all future decisions and allows us to make the best possible recommendations.

As a small agency you will be speaking directly with the designer / developer of your website, there are no account managers in the middle, so our one-to-one discovery phase is a great opportunity to build a relationship with the actual person that will be building your site, often resulting in a much more finely tuned result.

Everything up until now has been about research and planning, but from here on in the exciting stage of creating your new site begins. We’ll start by producing detailed visuals of key pages and elements in Photoshop and we may go as far as to create small user experience UI/UX mockups to demonstrate how the user would interact with a particular element. We’ll share concepts, sketches and visual ideas with you early on to involve you in the creative process; this is your project.

If creating a brand from scratch we will tackle branding elements first before we start on the site mock-ups as this will ultimately be used to give direction to the website style and character and will follow through consistently in everything we create for you. We will generally produce 2 – 3 creative directions which will be refined with your feedback and finalised for inclusion throughout the site. These branding guidelines can also be used for any additional related print materials to be created now or in the future.

The development phase is the nuts and bolts of a website build, the design has been refined and signed off, now it’s time for the development phase to bring your design to life.

We will develop your site with the current best practise SEO methods weaved into the code to ensure your site is search engine friendly and primed to perform.

While in development your website will be viewable online via one of our development servers and only you and we will have access. This gives everyone involved in the website the chance to see how all of the elements are coming together to create an online experience that will represent your business. You will get to experience the site as the end user, ensuring that it performs, functions and fulfils it’s objectives as you had envisaged.

We test throughout the entire build process, but in the final week before launch testing will become our focus, this includes a full code review, cleanup and optimisation. We will also cross-browser compatibility check against all modern browsers and platforms to ensure end users receive the same great consistent experience whether they be viewing your site from a laptop, tablet or mobile.

If you require support for older browsers or for specific audiences we can support this, but this must be outlined at the outset.

It’s at this stage that we will also perform ‘load time’ benchmarking on your website to see if there are any elements that can be further optimised or if there are any performance bottlenecks.